Franchise Freedom

From Corporate Exec to Franchise Freedom w/ Lisa Hennigar

• Giuseppe Grammatico • Episode 257

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This episode with franchise business advisor Lisa Hennigar covers it all! Learn about the "cost intelligence" franchise model, who the perfect owner is, and the mindset for success.

In this episode, you'll discover:

  • An untapped B2B franchise opportunity.
  • The key skills needed to succeed (it's not what you think!).
  • A business model that pays you from client savings.
  • Expert advice for escaping the corporate 9-to-5.
  • The #1 mindset shift to achieve time and financial freedom.

DISCLAIMER: The information on this podcast is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.




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The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on ...

Lisa Hennigar:

There isn't a business out there today that doesn't have opportunities that we can help with. So we share in the savings.

Giuseppe Grammatico:

Gotcha. Right.

Lisa Hennigar:

save a business a million dollars a year, we share 50% of that. Be realistic and be willing to dream bigger. And it's very possible if you dream bigger, you actually might obtain bigger.

Welcome to the Franchise Freedom Podcast, where you can escape the corporate trap through franchise ownership. Here's your host, Giuseppe gr, the franchise guide.

Giuseppe Grammatico:

Okay, and welcome to the Franchise Freedom Podcast. I'm your host, Zepi Grammatic, your franchise guide, the show where we help corporate executives experience time and financial freedom. Thanks for joining us today. We have a very special guest. We listened to your suggestions. You were sick of hearing from me, so we brought on some rockstar guests. And today we have Lisa Henneger from ERA Group. Lisa, welcome to the show.

Lisa Hennigar:

Well, thank you. It's good to be here.

Giuseppe Grammatico:

Yeah, I'm, I'm excited. We we planned this way back when and then I had to reschedule on you. So I'm, I'm glad I'm glad we got to to chat today. So, before we dive in, I have so many great things I want to ask you and talk about your background and things like that. But you know, I always said, I used to give the bio, I want you to give your kind of background, you know, who, who is Lisa, and, and how did you get into franchising because, you know, only my guests will say it best, so.

Lisa Hennigar:

I love franchising. It has absolutely changed my life. I love it. It's, I, I have such passion for it. My kids who are trying to figure out what they wanna do in life and think they need to, sometimes they get overwhelmed'cause they're like, you love what you're doing. Why do you love working so much? I answered a newspaper ad back in the day.

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

22 years ago, which is not even a thing today. a guy took a chance on me and he literally said, I'm gonna take a chance on you. We both were from the printing industry and he said, I'm gonna mentor you because you got home spa. And I owe so much of how I think and how I move in franchising to him. Quite honestly, so my background has very much been a change agent very much for the franchisees, which sometimes causes me a problem because I'm always challenging the franchise to do better, to do more to support and, and to show that profitability to franchisees. So I've been on both sides of the fence of franchise development operations, and I've also been a consultant for a minute. But where I really love is being at the franchisor level and making a difference. So I see the world through change Agent always being better tomorrow than we were today and being as efficient and profitable as possible, which is era is just such a good fit

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

overall as a brand. So I'm excited to talk with you a little bit more today about both of those things.

Giuseppe Grammatico:

Awesome. That's very exciting. And yeah, you know, it makes a big difference when you, you've experienced both sides, a consultant on the franchisor side and just the different industries. It gives you a better, i, I think, perspective, kind of a more of this holistic view of, of how everything works and. You know, what areas of improvement and things like that. So speaking of areas of improvement for small business tell us a little bit about ERA group. Who is ERA group? What, what specifically what services do they offer? I guess we'll start there.

Lisa Hennigar:

So we are the largest cost intelligence consulting

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

in the world that probably your guests have never heard of. And so what we do, we specialize in reducing indirect costs and improving profitability, saving the people, because a lot of companies go to the people first, and that's just backwards. So we're focused on finding out efficiencies. Through pricing process and policy. And the beauty about our brand too is there's such an ecosystem because as people are coming out of corporate world, which they have just the most wisdom, the most experience, or they're being pushed out today. Which is why we've come in contact because you're able to, to share our brand with them, but we're able to really take that knowledge so that that business owner, those C-suite, can focus on their core business. Well, we come alongside them, no pressure, no embarrassment, but to improve their business, and we happen to find a lot for them that allows them to bring in more people. Maybe expand their business, increase their technology, so it allows them to be more strategic and make better decisions on the growth of their business from our partnership.

Giuseppe Grammatico:

I like that. I, I really, and and what, what did, what did you call it in the beginning?'cause we've been working together and I think that was the first time I've heard this. Did you say co cost intelligence? I, I, wow. I, I like that. I, I really like, how come I haven't heard that before? Cost intelligence. That's so cool.

Lisa Hennigar:

Funny story. you know, a year ago we changed our branding from expense reduction analyst to a group. for those who've been around a while, it's been a hard, we we're expense reduction analysts, but we're not. as part of the rebrand, it was really looking at what is it that we do? And here's the beauty. We've been around for 32 years. We're in 64 countries, a thousand consultants. Can you imagine the data points that we've collected over

Giuseppe Grammatico:

Hmm. Yeah,

Lisa Hennigar:

So

Giuseppe Grammatico:

absolutely.

Lisa Hennigar:

took those data points. We took the benchmarking, the indexes, got ai, we've got machine learning, and we built this machine. where cost intelligence came from our CEO. It was at our conference last year, and he was sitting in the middle at the end. Everyone had gone off either to the room or to go socialize, and I needed to chat with them and I, and he is just sitting there in the room and I'm like, Charlie, he says, I think we should be talking about cost intelligence, because that's really what we do. And he went out and he, he, he owned that. We own that URL and we've been slow to it, but it, it's really about what does that mean? Well, it's, we built on value, our time, which is typical consultancy work and, and that is the essence of what ERA does. And there's so many great things that I hope we we get into today to talk about. do most of your people want? Quality of life. What does that mean? Usually it means doing the things that they want, but many, and oftentimes you've gotta work in your business long enough to get there, and it's already built into our sauce, so it's super cool.

Giuseppe Grammatico:

I love that. I love that. Yeah. It's it's funny, I've been doing this for a while, and when you talk to people and you ask them about, you know, when they think of franchising, what's the first thing they think of? And they'll mention some of the fast food chains. They don't, they have no idea that there's 4,000 just say roughly 4,000 franchises in the US and then you start breaking down the categories and they're shocked. They're shocked that there is things like an error group you know, providing cost intelligence and, and, you know, business coaching and executive recruitment and all these other types of businesses their mind just automatically goes to, to fast food. So they're really intrigued by that. And what also intrigues them is that the investment is nowhere near what it costs for a full build out of a, of a fast food restaurant. So, so there, so you definitely grab their interest. Switching gears a little bit on, on, on, you know, we, we, we covered what era does, so who is, who is a good fit, because you had talked about, you know, what, what are your goals and, you know, time freedom and, and, you know, why are you looking into business ownership? But now we have to kind of look within to say, okay, now that we know what we want, what are my skill sets? What are the transferable skill sets? Maybe I'm coming from coming outta Wall Street like I did over 20 years ago. So who, who is that? We'll call it franchise avatar.

Lisa Hennigar:

I would say that it's someone who always has some level of entrepreneurial spirit, right? So if, if it's someone who just cannot sleep at night, being a business owner, they're not for

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

someone who's from the professional world and we're looking for probably the least amount of experience would be 10 to 12 years. That candidate that can sit in front of the C-suite

Giuseppe Grammatico:

Right.

Lisa Hennigar:

and is comfortable ideas and communicating them in a way that creates dialogue, that then creates value. really the essence of who we need and someone who I think is, is ready. And to me, ready means. Maybe they're burnt out, maybe they're undervalued, maybe their voice is not heard. I think those are the optimum candidates because they get it.

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

sat in those rooms and had to been silent, or they've not been invited into those rooms, and they want to be bigger part of that. And they're community focused and they like people. So it sounds very simple, and most people would probably say, well, that's me. But is it, do you really like people? Because that's a big part of our business. It's, it starts and ends with people, everything, it's not so much of what you've done, it's the intention of your candidate. So I should be talking to a lot of people, to be honest with you.

Giuseppe Grammatico:

That fit, that fits a lot. And this is definitely a people business. And this is a, you know, this is a, a, a conversation you would think most small businesses would, would be open to having, you know, doing a full analysis of their entire business, not just one key area to see where their can be cut, you know, cuts you know, some cost savings, maybe some consolidation and things like that. So you would think people business owners would be. Overly excited given the, the value proposition, the way that the proposal, the consultation works and things like that. You know, one, one I know the answer, but just for everyone listening in, a lot of people hear this, and maybe it's the way I'm describing it, but they're like, you know what? I am not an, I'm not an accountant. I don't, I don't run p and ls and balance sheets, and I'll come back and say that this is not accounting. So talk to us a little bit about. You know, the areas that you're potentially able, the number of areas, maybe some, some ideas, some, some i, some samples maybe of, of areas you can potentially save a small business on.

Lisa Hennigar:

No, I love that question because you're right, there's a lot of confusion around our brand and understanding, and many people think it's a financial model.

Giuseppe Grammatico:

Right.

Lisa Hennigar:

not. It's not. It's a consulting model.

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

which a lot of people think because cost is in there, we're looking at indirect cost of a business pricing process and policy. Okay. And so when you look at the joint venture model, because all of the people who do the work in our business are joint venturing together from their expertise. And I'm just gonna give you the US because that's where we are and that's, that's what I'm overseeing is North Americas. We have over 75 different areas of expertise here at era,

Giuseppe Grammatico:

Wow.

Lisa Hennigar:

and if you wanna get granular, which you can, I would say it is between two and 300 What do I mean by that? Solar, you look at utilities, it

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

it could be electricity, it could be solar. You look at healthcare, it could be senior, it could be operations, it could be equipment, it could be dental, and we have that breadth of expertise. And so you might have someone out there who's coming from a marketing background and they're like, I cannot imagine getting another job. I'm just done. They could be a great candidate. might have someone who has been in the SaaS area, they could be a great candidate as long as they enjoy talking with people who's not the best candidate for us? As someone who likes spreadsheets more than people.

Giuseppe Grammatico:

Hmm. I like that that answers that. I mean, that's pretty, it's pretty straightforward. You don't need to be an expert. It sounds like error will train you in all these areas. The joint venture. If I understood correctly, you're working with other franchisees across the country in order to help with those, with those specific areas. And I dunno if you can share this and if not, that's okay, but are you able to share what is this cost? Is there even a cost for the analysis? Is there anything you can share? Because yeah,

Lisa Hennigar:

you ask me

Giuseppe Grammatico:

let's do it. Let's, let's share it.

Lisa Hennigar:

So we're sharing. No, that's the beauty. We have a promise to our potential clients that we will give you an assessment because we know there's a couple exceptions and, and they're, they're very well known nonprofits that we've looked at. But that's it. And I can say this with a lot of confidence. There isn't a business out there today that doesn't have opportunities that we can help with.

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

We're typically focused on that 10 million to two 50 million all the way up into the billions. So as we're looking at their business, we have all those data points that I was talking to you about. So all we need is their general ledger and p and l. Now, of course, there's some categorization and sometimes there's some

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

forth, but it's fairly easy. can put that into our machine and we can bring that back and show them their business in a way that they cannot. Have all systems connecting and so we can have some great dialogue with them. And so it's not even a hard sell for

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

Then it becomes, these are the areas of the biggest opportunity we could get started on them today. And going back to our expertises and we just had a group validation call. We have a guy who does ingredients, food ingredients, getting down, and we were talking about bread. And he was talking about an ingredient that the, the client was using was a pharmaceutical grade. They didn't know that,

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

so they were always doing what they had always done. So he came in and said, this product is equivalent and it cost$2,000 less a barrel,

Giuseppe Grammatico:

Wow.

Lisa Hennigar:

were buying millions of barrels.

Giuseppe Grammatico:

That's, yeah. Sometimes you, you, you don't even realize that something you're missing that something as simple as that. And that's just one area.

Lisa Hennigar:

To that

Giuseppe Grammatico:

Yeah.

Lisa Hennigar:

expertise is what we can bring to a client and, and who thinks of an ingredient expert in cost intelligence, but that's the scope and the breadth that we can bring. You think of sea freight, when all those votes were sitting out in California, we saw it on the news in in 2020. Our clients weren't dealing with that because our experts knew those things were coming before they were, and they knew how to move around them. So our clients that Eric's clients did not have the disruption that much of the rest of the United States was dealing with.

Giuseppe Grammatico:

Right. That's amazing. What, so, so what are, you know, so what does it look like for the, for the client that is. Open to that sounds like the, a free analysis and then you know, what are, can you share costs or, you know, what does that look like?

Lisa Hennigar:

So we share in the savings.

Giuseppe Grammatico:

Gotcha. Right.

Lisa Hennigar:

save a business a million dollars a year, we share 50% of that. And when I say we, I mean our franchise owners. And they're collective a group. That's how it works. And so a, a good way to think about it's when we go in and work with a a client, here's their level of expenses. You take all their line

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

and you group them. Here's their expenses. When we come in and we do our work, now their expenses are here. So we bill on that gap. For the next three years, and we share in that savings with that client so they can take that 50% and push it into their business in a very strategic manner to either hire more people, invest in technology, grow their

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

is their, takes them more profit, whatever is their goal.

Giuseppe Grammatico:

Love that. Yeah, that's huge. And what business isn't looking in a an up or down market looking to, to save you know, save expenses and, and lower their costs. So, I really like that.

Lisa Hennigar:

Add one more

Giuseppe Grammatico:

yeah, absolutely.

Lisa Hennigar:

back to your potential client. This is the beauty too, because as we bill on value to our client, franchisees benefit from the value to their bank account.

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

much time are they spending? Are they grinding out a 40 hour week for that? No, they're not. And we will monitor it, but there's very little time that gets invested into this on the long term. It's more heavy upfront, then we're staying there as a continued advisor monitoring, and so this isn't a 40 hour a week, grind it out, course. I don't want to use that word. Passive investment because we want our owners to be in the business, but they're not sitting at a desk for 40 hours a week. They're not doing it.

Giuseppe Grammatico:

And because you're essentially doing all the work upfront and creating, what, what I, correct me if I'm wrong, these are annuities in, in, in a way. So you're saving a, if it's lowering, just to keep it simple that that ingredient, and it's a hundred thousand every single month, it may be a hundred thousand for however length, you know, length of time that the, the agreement is based upon. So the work is done upfront, and then you're essentially getting those, as long as they're getting the savings, you're, you're getting half of that.

Lisa Hennigar:

of the joint venture, because someone else that they've partnered with is doing that work.

Giuseppe Grammatico:

Right.

Lisa Hennigar:

And then because they brought the client and they own the relationship, they put that team together, they're benefiting from watching their team members. And typically signing five projects with every client or more. So you got five people doing work that you, as the franchise owner are benefiting from them doing that work.

Giuseppe Grammatico:

Right. Awesome.

Lisa Hennigar:

don't know anything that exists like that out there today.

Giuseppe Grammatico:

It, it, it is ver it is very unique. I know that Mo, I would say almost a hundred percent of the time, people had no idea that this type of business that, that I, that I personally have worked with that this existed. You know, that's, and that's, that's part of the platform, part of the show, part of the, everything we do is, is education based. We like to let people know what's out there you know, level the playing field. So you have a really good understanding of not just franchising, but what's out there and how to go about finding the right fit. So we kind of talked about who is the right fit that the franchise avatar, what the business does. So, you know, the, the people listening in on the show, most of them are corporate execs. They are looking, maybe they had a. A side business, an air Airbnb or something on the side, but they're, they're looking for either creating a safety net for their job in the event of the next downsizing or like myself, I hated my job and was not happy whatsoever. Long commute. Didn't like the, the role and wanted an exit. So what advice would you give to someone that is early on in, in the stages, you know, trying to figure out? If franchised or business ownership is the right fit, any any advice from, you know, either a book recommendation or a, a good place to start? Because I, I always like to ask this question to all my guests.

Lisa Hennigar:

Well, this just kinda came up this week. know the value of a, a, a coach, a consultant, and I, I think that's the first place that. Find someone like yourself who is doing this on a day-to-day basis, who is investing into it, who's taken the time? I know we've had many conversations for you to learn. My brand, I was on a introduction call and the gal I was talking with said, I'm, and it's one of your, your, your friend choicers and. She was saying she wanted to own a business and she was at the hair salon and they said, oh, well this person used a franchise coach and, didn't even know it existed. So I think that's, that's a really

Giuseppe Grammatico:

Yeah.

Lisa Hennigar:

I am amazed when people, they come in and they just expect, they know there is so much involved in franchising. To have someone like you educating

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

walking them through. I think it starts there. The next I'm gonna say is, why are you doing it? And really getting real with that. I think people are running towards something. They're running away from

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

walking striding. We all have different degrees of that, right? It it is. How bad is it or how bad do you want it? What's driving you? I think someone needs to get real with that. Because you can spend a lot of time learning and talking, if you're not willing to execute, I would say ask yourself, like, are you willing to define why, what it might look like? And I'm not talking picking the brand. I'm saying what's the characteristics then getting real with yourself if you're ready to execute and really want that and be willing to do what it takes to get it. That's my personal opinion of just being involved and watching people and people that should move forward and don't because they're scared. I, I think that's my biggest frustration in, in franchising is, is seeing someone so clearly like, oh my God, you could be amazing. And know that they could, and then watching them not be able to decide. You and I worked with someone like that and I'm so thankful that he finally got the courage to do it. And he's having a great experience. And that's, that's the fun in it, I think, for people like you and I.

Giuseppe Grammatico:

It is a lot. It's a, it's an emotional ro rollercoaster. There's some, some fear, anxiety and excitement all wrapped into one. I think the the thing that helps with anxiety and fear is. Education information not just, I'll, I'll kind of figure it out on my loan. It's on my own. It's talking to people, seeing if the, the fit's there and ultimately there's gotta be a little bit of pain or there's gotta be a lot of, a lot of pain, right? You, if you have you know, I talk to a lot of people that have well paying jobs and they just want another income stream.

Lisa Hennigar:

Is.

Giuseppe Grammatico:

Well, that's a, you know, you know, a franchise could be another income stream. It is an investment, but there's a, there's gonna be a time commitment. This isn't investing in the stock market where you're just monitoring your stocks once a week or, or once a month. So it's really making sure everything adds up. If you don't have the time to, to management, it may not be a good fit because it is not a passive opportunity like we see in the stock market in real estate syndication and things like that, where there's really not much there, aside from doing a little research investing and then monitoring the performance. On a monthly basis. So it's making sure everything lines up. And when people say, how successful are you in placing franchises? I go, I don't even know what that question means. It's actually, it's actually a real, it's meant well, but it's a real silly question because my you know, my success, I always say, if you learn something for me, forget about if you bought a franchise. If you learn something, great, but it's not my job to say you have to sign a franchise. My job is to educate, show you the way, and. There, yes, there's, you know, a percentage of people that move forward, but I don't sign the agreement. You know, I'm not the one saying it, you have to sign today. We're not, you know, buying a car here. And it's the sale's up today. So my success is if we, if you learn something, if you gain something, that's great, but it's up to you, you, that, that person looking to buy the f to invest in the franchise, to do your homework and, and make that decision based off of your, you know, yourself, your family's support and, and due diligence. This is a phenomenal opportunity if, if the, if the fit's there, but you owe it to yourself to pick up the phone and have a conversation and it starts with, yeah. Is the fit there?

Lisa Hennigar:

our, our client base, the people that you send to us, and are highly successful, highly intelligent, and I would just add in there, be willing to know that you don't know everything, even though you know a lot about something and then seeking the person out that you feel you can trust.

Giuseppe Grammatico:

Mm.

Lisa Hennigar:

everyone in our industry is not predatory. In fact. have the same goals that they do is finding the right fit. and that's what I would say to someone who's out there. If you're not working with the coach, that you feel that way, find that coach they're out there and, and I think that that makes a big difference too. Someone who's listening to you, and sometimes you might not like their feedback, but you need to hear it.

Giuseppe Grammatico:

Yes, you gotta be open and honest. Some people, some, some people call me, they're a gung-ho on the brand. They love it. And I, and I'll just say, you know what, unfortunately that's not gonna work. And they'll say, why? Why is it gonna work? Well, I know who the avatar is, but I also know if they're even available in your state or if they're even sold out. And. I always say, you know, start with yourself as you mentioned, you know, what's the goal here? What's the ideal business? Is it to create a legacy? Is, is it, is it to create get out of the job you hate and create some time and financial freedom? Would you have maybe a longer outlook, but figure all that out. And then the brands, I think, come in towards the end because we don't know what's a good fit until we, we have a few phone calls and you do a little bit of soul searching and figuring out if everyone's on board and whose role's gonna be what will you have partners? There's a lot there. So for those asking, what's the hot franchise, you know, you could pull up the, the top 500 list on Entrepreneur Magazine, if that's what you consider the, the top 500. I had Eric Jason Pfeiffer, excuse me, for Entrepreneur Magazine, their editor in chief. You could work off of that. But my challenge to everyone listening is figure out what this ideal business looks like, whether it's working with myself or another coach, or you're doing it on your own. You know, figure that out and then talk to an industry in insider and see what are the best kind of opportunities in resales in your market. Any other, anything else we didn't talk, we ha have not talked about that you would like to bring up? Whether it be on error group or franchising in general?

Lisa Hennigar:

Well, I think something that can help you, help them and ultimately help us because then when they get to us that they should be talking to us. And you know, that's, that's, that's the challenge and looking at the characteristics of a business. And I'm

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

it's kind of like buying a house. are not looking at a seven bedroom, if you're looking for a two bedroom, you are not looking at a five car garage. If you want a two car garage. You're not looking at a city if you wanna be on the water. And I, I think looking and saying, who do I wanna work with? Looking at those kind of characteristics. What are the kind of things that you love to do? What are the things you hate? But you can't not. Take a business because there's gonna be some things you hate. What you wanna do is limit those things you hate, because unfortunately it's not all, you know, sunshine and rainbows

Giuseppe Grammatico:

All right. Mm-hmm.

Lisa Hennigar:

and so I think getting real with those things can help you, really help them and say, wow, based on this, I'm gonna show you this because you wanna tap into this side and even though you haven't been doing it for 20 years because you've been in this role, that's who you are.

Giuseppe Grammatico:

Right.

Lisa Hennigar:

So I think those are some of the things that I wish that I could just tell everyone that's looking at business. Like it starts with you and you can design this however you want. The other thing that I would say is dream

Giuseppe Grammatico:

Mm-hmm. Mm-hmm.

Lisa Hennigar:

What do you want? What does it look like? You want that second home? You want that summer in Italy? What do you

Giuseppe Grammatico:

Right.

Lisa Hennigar:

Because it starts with that. Because if you want that summer in Italy, my brand can do it. But if you have a window cleaning, that might be tougher.

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

be eventually and, and I think that can help you when you're talking to them. But what I find is a lot of people think it's a fantasy and it's, it's pushed so far down

Giuseppe Grammatico:

Right.

Lisa Hennigar:

that even though they want it, they won't

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

And I think if they would just breathe it. Then they can have it. And I know that sounds a little foo fu, I've seen it. and we just had a, a group validation call and this owner, he wanted to make$250,000 a year. If he invested in our business, he'd happy with that in the outcome. Now I don't, I'm not making an earnings

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

but this gentleman reached that. He got paid that out in one

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

model. Not the first month,

Giuseppe Grammatico:

Right.

Lisa Hennigar:

he's so far surpassed that. And so that's what I'm talking about is just getting real with what is it that you want? Be realistic and be willing to dream bigger. And it's very possible if you dream bigger, you actually might obtain bigger.

Giuseppe Grammatico:

I love that and write it down. I, I did a, I did a show just on that, on goal planning and creating your massive action plan, which I learned from Tony Robbins back when I bought his first getting the Edge on cassette from QVC. You know, I mean, I'm dating myself.

Lisa Hennigar:

in

Giuseppe Grammatico:

It's, yeah, it, it could, it's not a, not a record as my kids would make fun of me. It's an actual cassette. But yeah, you know, writing it down and I have, I have my goals. I review'em every single day. It takes all five seconds. But having something about having it in front of you and constantly reminding yourself because sometimes you go into a tailspin, sometimes you, you kind of forget why, why you did all this. You had a bad month, a bad day. So I think the reminders,

Lisa Hennigar:

Now that you're talking,

Giuseppe Grammatico:

hit it.

Lisa Hennigar:

think and Grow Rich.

Giuseppe Grammatico:

Napoleon Hill.

Lisa Hennigar:

I have so many copies of that just so I can give them to people. Now, whether they read'em or not, I don't know. And then IEOS by

Giuseppe Grammatico:

Yep. Traction.

Lisa Hennigar:

I, I think that that gets you in the mode of thinking like a business owner and working on the business, not in the business. And I think from just a shared mentality, most of the people that you're gonna talk to, especially when you get to the higher level at the franchisors, probably are reading that book and, and using some. Some form of it. So I would say start with that.'cause now you've got that common language. We, because you wanna talk to the best top owners

Giuseppe Grammatico:

Yep.

Lisa Hennigar:

any franchise system, chances are they're using some of that mentality.

Giuseppe Grammatico:

Love that. I, I wanna make one comment about Napoleon, Napoleon Health Thinking. Grow rich. I had someone make a comment to me years ago, this has gotta be over 10 years ago. This person, I don't think read the book or understood the book, but he's like, well, it's not all about riches there. There's other things that are, you know, much more important. And I looked at, I looked at him and said, I don't think you read the book. I think you missed, I missed riches. Right? If, if you think it and, and believe it, it will happen, can mean many things. Riches literally maybe means money, but. Riches can also mean time freedom and, and so many other having great memories and travel and all this other stuff doesn't necessarily just mean money. And I think they misinterpreted or they just didn't read the book. But you know, for anyone listening in, that was just a, a comment that has stuck to me. It's been probably, it's been over 15 years when that person had had mentioned that to me. So I thought that was pretty interesting. So, two phenomenal books.

Lisa Hennigar:

I have a sign in my house and I have

Giuseppe Grammatico:

What's that?

Lisa Hennigar:

so my girls will read it because we meet these people and I probably was one of those people'cause that's the generation I came from. But it says the secret to having everything you want. Is already believing you do.

Giuseppe Grammatico:

Hmm.

Lisa Hennigar:

And what that really means is to be happy and have the gratitude with where you are. Because when you're truly happy with what you have, you can have more. and I've seen that in my own life and I think that's. of the fun of getting older and getting these wrinkles and all these other things is, is having that wisdom and, and truly learning to be happy. And I, I, I love franchising because I think if it's done right, it changes people's lives and I'm never gonna stop. Just I go to sleep, I wake up. Anything I do is just, it's all entrepreneurism. It's, and I look at it of getting that person from here to where they wanna be. And I do believe that our country was founded on entrepreneurism. And so why doesn't it make sense? It does. It's the best. We're the best. GDP, I mean, you look at the economy, it is small business ownership that keeps things going. People

Giuseppe Grammatico:

Absolutely. Amen. No, I I I love that. Yeah, that was a great way to, to kind of end the show here. One last thing, and I'm, I'm gonna put you on the spot here. So I always ask our guests interesting fact.

Lisa Hennigar:

Oh

Giuseppe Grammatico:

I'm gonna, I'm gonna start off with a mutual interesting fact. So I don't think I've ever met someone as passionate and such a big a fan of the movie Boiler Room. I don't remember what year was that? 93 95. I, I forget. But it was, it was pretty, pretty funny. Big, big fans of the show. If, if anyone's listening in, I, I, I came from the investment world, so there's such a, that came out at the exact time I was getting my series seven license and, and, and all that. So I thought that was pretty funny. So I will, I will throw that there. I haven't, I haven't watched that movie in a while. And, and once you once you had brought it up, it brought a smile to my face and some, some great memories. Can you name another or, or, or, or, we'll leave it at that fun fact about Lisa.

Lisa Hennigar:

Fun facts about Lisa. I think people see me and they, unless they really know me, they don't know me. I am happiest with my hair up some yoga pants in the woods. I've got this big old rv that I love to take around to national parks.

Giuseppe Grammatico:

Oh, cool.

Lisa Hennigar:

I just, I just like the simple things and everything I do is just about. Being appreciative of, of the little things that have made us who we are and we have so much privilege in this country. It's taken me a long time to realize

Giuseppe Grammatico:

Mm-hmm.

Lisa Hennigar:

I'm gonna get all emotional, but I think that's it. It is just the time to figure out what do you care about and do more of it. That's, that's probably the thing that most people don't know about me.'cause I'm very intense and you know, I'm, I'm, I'm tough, but I have a very, very soft side to me that most people never get to see.

Giuseppe Grammatico:

That's it. So get on the phone, talk to Lisa, get, get the, get to that soft side, and I appreciate it. That was, that was awesome. I really appreciate your time. I really appreciate you sharing. Every time we have these conversations I learned something new. It's cost intelligence. That's that, that's stuck in my mind. I, I, I really like that. I'm gonna, I'm, I'm gonna. Have to use that here in the in the in the blog post that we create. So,

Lisa Hennigar:

gonna get you better stuff. I'm

Giuseppe Grammatico:

mm

Lisa Hennigar:

on that. So I'm gonna

Giuseppe Grammatico:

mm.

Lisa Hennigar:

everything. So when you guys are talking about it, you're gonna be like, what's this company? We used to say something else? I'm gonna change the game because. where we are at era. I mean we are no longer expense reduction analyst and, and it is just so profound. So I owe that to you. So push on me and make sure I get it to you'cause I'm working on it.

Giuseppe Grammatico:

Awesome. Well, we'll definitely be in touch and talking. Looking forward to sharing the the final show, the final product. And again, I really appreciate your time. I know you're extremely busy, so thanks again for coming on the show and, and looking forward to chatting very soon.

Thanks for tuning in if you want to learn how to make the transition from corporate to owning your franchise. Join Giuseppe on the next episode. You can also follow on all social media platforms and achieve financial and time freedom today.

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