Founder-First Marketing: Building Your Personal Brand for Franchise Success (Part 1)

In this episode of the Franchise Freedom Podcast, Giuseppe Grammatico sits down with marketing expert Kasim Aslam to discuss the power of founder-first marketing for franchise success. Kasim shares his content repurposing secrets, revealing how to maximize your reach with just one hour of content per week. He also dives into five key factors for YouTube success, explaining how to build a thriving community and dominate your franchise market.

➡️ Connect with Kasim Aslam and Pareto Talent: 

https://kasimaslam.com/ 

https://www.youtube.com/@solutionseight 

https://medium.com/@kasimaslam 

https://paretotalent.com/ 

https://kasim.me/ 

https://x.com/kasimaslam 

➡️ Explore franchise opportunities: https://ggthefranchiseguide.com/ 

#franchise #franchising #business #entrepreneur #marketing #contentmarketing #contentrepurposing #youtube #socialmedia #personalbrand #communitybuilding

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The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.

Transcript

0:00

I think that the future of all things, marketing is going to be founder first. There's no such thing as a brand anymore and that's becoming more and more true, and this is going to be exacerbated by everything that we're seeing in the AI space. I don't know the last time I engaged with a company profile on any social platform. Do you? Never. I probably never, never, never. Why would we, Don't try to please everybody. Just go out there and be yourself and you're going to attract people and you're going to repel people. And both of those are good. Welcome to the Franchise Freedom Podcast, where you can escape the corporate trap through franchise ownership. Here's your host, Giuseppe Grammatico, The Franchise Guide. Welcome to the Franchise Freedom Podcast. I'm your host, Giuseppe Grammatico, your franchise guide. We have a really exciting episode for you today. It's a two part series, but before I get into that, wanted to thank everyone for joining us today. I really appreciate your feedback. It's November 20th. We've never ever received so many comments, feedback. ideas for future episodes. We really appreciate that. So if you have a question, if there's something that you want us to talk about and dive a little bit deeper, let us know, comment on whatever platform you find the show on send us an email, go right to the website, GGTheFranchiseGuide.com and just send us a message. There's a contact button on there. Really excited and we really appreciate, again, all the, all the feedback. So for anyone that has questions, take advantage of this. We are creating content for the first half of next year. I'm gonna bring my guest. So our guest today is Kasim Aslam. So Kasim rhymes like awesome.'cause I always, I always screw that up. I heard on one of the episodes. Welcome to the franchise Freedom Podcast. Thanks for having me, Giuseppe. Appreciate you. Yeah, this is awesome. I'm going to give a little bit, a little bit of a bio. You have a very impressive backstory. So co founder of Pareto Talent one of the top rank recruitment firms in the world. What else? Co founder of Driven Mastermind, which we're going to talk about today. Co author of You Versus Google. And there is a recent book, which I want to, I want to talk about today which I thought was really impressive and a cool idea. Followed by the founder and recently sold solutions eight, the number one rank Google ad agency. So again, welcome to the show. Really impressive bio and that bio was a lot longer than what I just gave. So thanks again. I'm glad you chopped it up. I'm sick of sitting through it. It's a mild exercise in narcissism, that thing. Yeah. Well, we'll put, I always say we'll put it, we'll put it in the show notes. So yeah. Well, I wanted to, you know, bring you on the show just because I've been following you for a while. I came across actually a, a friend of ours, Eric Van Horn, you were on the Franchise Secrets podcast, talking about marketing. I don't know if you remember that episode, but talking about the yeah. What I don't, and, and, and if you wanna, we can either link the show or, or you can. Fill the audience in, but just your simple strategy of repurposing a simple video and what you could do with that. So the floor is yours. If you want, if you want to take that on in a few minutes so we can link the show, I'll leave that one up to you. I'll try to, I'll try to give you the pitch in 60 seconds. Okay. Before I talk about why this. Or how to do it. I'm gonna talk about why it's important. Is that okay? A little bit of a preface. I think that the future of all things, marketing is going to be founder first. There's no such thing as a brand anymore and that's becoming more and more true, and this is going to be exacerbated by everything that we're seeing in the AI space. So everything's getting. Automated, you're seeing like AI driven, user generated content and reviews. People can clone, copy, script, et cetera, et cetera. So what that means is the human to human connection is going to become exponentially more important. People need to trust. You know, there's, there's no shortage of information out there. So then the question becomes, well, what are my conduits of information? Cause the information is accessible, but I don't know how to distill it. And the distillation of the information is going to come from thought leadership and thought leadership has to come from a person. For instance, you don't listen to Bridgewater. You listen to Ray Dalio, right? You, you, you list like when you think about the people that you'd really tune into Warren Buffett or Tony Robbins or Ellen DeGeneres or Oprah Winfrey or Donald Trump or whoever, you know, attract and repel Dean Graziosi, you, you listen to individual humans. And if you're listening to this podcast, I'm here to tell you some probably horrible news. You have to be founder first. There's no, there's no alternative. And if you're not willing to do that, your competitor will. So for everybody that wants to hide in the background, it's, it, you're, it's just a tough road ahead for you. And, and if you think to yourself like, well, you know, I don't like being on camera. I don't like being on stage or I'm not good at interviews. The thing that you don't understand is you actually have an absolute superpower. You have authenticity. And if you look at the people that really capture attention, they're not the best speakers. Look at Patrick Bet-David Patrick Bet-David's not a good speaker at all, but everybody loves it. And that's, that's why there's, there's a charm to his ability. Yeah. He's absolutely genuine. So you want to be fun to first, how do I be fun at first custom? Well, you have to create content. And the minute I say that everybody gets overwhelmed, here's the benefit. With one hour a week, I could carpet bomb the carpet, the content airwaves. And this is a really good example, Giuseppe, imagine that you and I did a podcast today for an hour. And I use an hour because it's, it's the amount of content that you would need in order to feed all of the content airwaves. So if we shot a podcast for an hour, that's 60 minutes worth of content, and what we would need to do is span five topics, which you're going to do organically anyway, if you're talking for an hour that one hour podcast gets repurposed in. Hundreds of different ways. So I can split it up into five separate YouTube videos. That means one YouTube video for every business day, which is what YouTube wants to see algorithmically in order to start recommending you. I can strip the audio and put it on you know, audible and Spotify and Apple podcasts to have an actual audio driven podcast. I can transcribe the audio and I can turn that into blogs, either one blog or multiple blogs. Also email newsletters, also Twitter threads. I can take the YouTube videos, cut them into Instagram carousels. I can cut the YouTube videos into reels for Instagram, TikTok, Facebook LinkedIn. I can take the transcription going back to that and turn it into a long form post on both Facebook and LinkedIn. There's, there's no shortage, you know, like one 10 minute video can make 50 reels. Right. So there's no shortage of repurposing opportunities. But what, what you've done is you've allowed yourself to be everywhere. Your customer may be and you can do infographics and Pinterest. Like you can dive deep, deep, deep, deep, deep that there's this, this, this doesn't, the well does not run dry here, just on this one piece of content. And then all roads link back in my opinion, by the way, and I'm about to be really bullish here. All roads should link back to YouTube, which I know is really weird to say. It's like, why would I pick that one arbitrarily out of all the other ones? Your website is. not a living, breathing entity. All social channels are meant to. Detract attention with YouTube being the single exception. YouTube actually wants retention. YouTube will recommend your videos, not necessarily other channels as long as you continue to have content to feed your customers. The average time on site across the internet is 60 to 90 seconds. The average time on site on YouTube is 20 minutes. Oh, wow. And YouTube prioritizes long form content. So what you wanna do is take all your little. Short form content and then say full show here and then you link to YouTube. I even link my podcasts back to YouTube because it's visual and, and audio driven. YouTube, believe it or not, is the most popular podcast platform. So the YouTube subscriber is worth many, many, many, many multiples. And you know this because the free market says so. Go try to buy, if you go look at, there's a bunch of websites that sell social platforms. You can buy an Instagram profile with millions of followers, it's the same price as a YouTube profile with 50, 000 followers. So the YouTube subscriber is worth much more than, you know, an Instagram or a Facebook or TikTok because it's, it's stickier, it's deeper they're a more engaged user base. They're, they're harder to move, but that's actually to your benefit too, because once you capture them, they're harder to move away. So I'm a huge fan of YouTube for a lot of reasons. And I think that you could use my repurposing strategy to really be, to, to, to create a strong presence in whatever space you happen to be in and talking to franchise owners, that ends up being easier for you than for most business owners, because most franchises are, you know, Geo centric, geo located. And so when you can create content, what people want now out of content is they want specificity. And so if you can create content that's specific to where they are geographically, you, the, the big brands can't compete with that. They just can't be feet on the street in Fargo, North Dakota, or Albuquerque, New Mexico, you know, like they're never going to be able to do that. So your ability to create content like that means that you're going to be immensely more valuable than anybody else who steps into the ecosystem. That's, that's, that, that is really interesting and that's completely true. That makes a ton of sense. And I think human to human, I mean, we're going back to the basics, right? I think you can't, you can't hide behind the brand anymore. You really have to differentiate yourself. So with that being said, is there, is there a need? Is it just to kind of say, yeah, I have it. Do you need a company profile on LinkedIn? On Facebook. Do you, do you, do you functionally? Yes. I mean, you know, your, your, your Facebook business profile is attached to your business ad manager. So from a functional technical perspective, you're always going to need those things. I dude, I don't know. I really mean this too. I don't know the last time I engaged with a company profile on any social platform. Do you? Never. I probably never, never, never. Why would we, you know what I did? Actually, I recently tweeted at Verizon wireless cause I was mad at them. That's the only, I've seen that. I've seen that. I'll tweet it a brand. If I'm like, Hey, you're screwing up. And in my opinion, Verizon wireless was like not complying with FTC laws. So I was just pissed cause it was taking me forever to cancel a line. But no, you don't, nobody engages with brands. Why would they? And, and when you look at the founder first paradigm, what's really interesting about. When you advertise a founder, you know, I sold a business in October, 2022, for an eight figure sum to a soft bank back MarTech company. Here's, what's crazy about that. I spent on the way to selling the two years prior to selling. I spent 150, 000 a month in YouTube ads alone. That doesn't count other channels. And we were advertising those channels really heavily. 150, 000 a month is 1. 8 million a year. Doing that for two years is 3. 6 million. I have 3. 6 million in brand equity in this YouTube channel. The solutions at YouTube channel. And when I sold my business, they did not care at all. I could have kept that. I probably could have negotiated to keep the channel. So what I should have done if I were a smarter man is put that 3. 6 million into my custom Muslims, YouTube channel, build the same brand equity, go promote Google ads. When I sell my Google ad agency, guess what I'm left with. A super viable personal brand. And those 40,000 subscribers that I sold away are now mine. So it's cool. Cause you can see, dude, like, look at Ryan Reynolds, Ryan Reynolds is selling cell phone service and whatever tequila he's got. And what, because once you have a personal brand, Alex Ramosi is doing the same thing. What's that name? Grant Cardone. Grant Cardone's doing the same. He just slaps 10 X on fricking everything. Trump did it. So as soon as you have a personal brand, dude, you can sell. Literally anything and everything. It doesn't go away. Right. Yeah. You could sell, you could buy and sell. You can have 20 different businesses. You're right. You're absolutely right. It makes a lot of sense. So building the personal brand, going founder first, I think is a critical prerequisite. You don't have to be, you know, you don't have to look like Randall Reynolds. You don't have to be tall and good looking. You don't have to be well spoken. You don't, you just have to be authentic. People want authenticity and I'm about to use a dangerous word here and it's going to repel everybody. They want authenticity and vulnerability. But what does that really mean? Just be willing to make mistakes. You know, like that's what everybody's biggest fear is like, Oh, well, what if I get up there and make a mistake? And my, my answer is like, great, that's what everybody wants you to do. So if they can see authenticity and vulnerability, man, you're off to the races and you don't need millions of subscribers, especially if you're in a small market, you might only need a thousand. I had an eight figure exit. On a YouTube channel that at the time only had 30, 000 subscribers. In the world of digital marketing, 30,000 subscribers is like adjusted for margin of error is nothing, but it was in a really valuable niche. Really, really, really, really valuable niche. And we ate off of our YouTube channel. If you're in a small geocentric niche, man, you don't need a huge audience. You need a small, very focused audience. And the, the, the, the profit potential there is insane. I, you know, I come from a background of paid traffic, so I can, you know, To say with great confidence, we had a hundred million dollars in ad spend under management when we sold. Traffic is the most expensive part of any business. It's the lifeblood of a business. You can have the best product, the best service, the best operations, the best finance, the best ideas, you know, the best guarantees, the best offer. If you don't have traffic, you know, if a tree falls in a forest, if you don't have traffic, it is over. over for you. And to pay for traffic means you were, you were hooked up to the power teat in a way that makes you heavily, heavily, heavily dependent upon whoever you're paying. So what we should all do as business owners is go ask ourselves, how do I build A mechanism that would allow me to not pay for traffic. And that's community. That's what you're doing here. Your podcast community, an email newsletter, your YouTube community, your Instagram community, you know, maybe your real community, God forbid, somebody actually puts together a, you know, Hey, let's all meet down at the Italian restaurant and get together belly to belly. That's the way that you can get away from paying for traffic because I've seen way too many businesses. And I saw it all the time when I was in the paid traffic game, Google changes the algorithm, a big competitor enters the space, the market turns and their business is gone, vaporized in 90 days. I saw one of our clients was in a I'll try to veil their identity. So don't slander them because brilliant people, but their model field, they were in a specialized SASS space. So they offered a very specific service to a very specific niche. It was like tech support type of niche. And. They were killing it. They were minting money. Their cost per click at the time was 15 within 90 days, two or three of their biggest competitors got massive private equity injection and their CPC goes from 15 to 150 killed them. Killed him. They had to, they ended up, I don't think they sold. I think they merged, but they had to roll themselves into a bigger company because they couldn't afford to compete anymore, even though they had a better product. So building a brand and producing content puts you in a position to not be at the mercy of that. Cause if somebody controls the eyeballs and you have no influence on where those eyeballs go, man, you're just a prey animal waiting to get slaughtered. I agree with that. And that was, that was a big part of, do I buy leads? Do I do paid ads or do I do it? You know, organically, like I, like I have posting every single day in videos and you're right. I mean, in the beginning, no one's really seeing any, anything you're putting out there. You're right. You want it sustainable. So what, I guess, what is, if you don't go the paid ad route, is it just consistency? Is it Google and all these platforms like the consistency? And then it starts you know, putting you in people's feeds, I guess. What else is, I know there's a ton there, but you, we get these questions and we know I have five factors for you. I, so I learned this. There's a guy named Evan Carmichael. He's one of the biggest names in YouTube. I would do this. So embarrassing. I was hanging out. Do you know who Joe Polish is? Genius network. Yeah. Yeah. So I love Joe. He's been an entrepreneur with mine for a long time and I finally get to meet this guy. And I meet him and he asks me, he asked me for a kind of a favor, but just my opinion. He's like, Hey, what would you do with all this content that I have? So I thought about it and I shot him a message. I was like, Joe, I think he, I think YouTube's the answer. I'd love to tell you why. So he brings me into his office to pitch him on this idea that I have. And in his office are just some other people that I don't know. I don't know who these folks are. And I dive and you do, you've already, you know, had to sit here and listen to me just mouth vomit. So you can tell, I love the sound of my own voice. I don't shut up and I don't stop and listen long enough. That's why we had you on. Yeah, we figured I don't want to, I said, I didn't want to talk too much. So I spend an hour maybe not quite that much, but the better part of an hour. Melting Joe's face with my opinions on YouTube, and how and why he should use YouTube, and what my plan would be for him. And I've been pretty successful on YouTube, which is why I felt confident presenting this to Joe Polish. And then he turns to the guy sitting next to him, who I had just been introduced to as Evan. So he turns to Evan and he goes, And Evan looks at Joe and he goes, you know, it was mostly right. And in my mind, I was like, who the hell is this guy to tell me? You know what I mean? Like I had 30,000 subscribers on YouTube, Joker. And it turns out he's one of the greatest YouTubers in the world. And he's got millions of followers. And I got just humbled in an instant. It set you up, didn't even tell you that. It really did. No, Joe's not like that. It's just, I told YouTube, he's like, Oh, I know a YouTube guy. I asked him to sit in on the conversation. Wasn't trying to be a prick. If I'd have been a smarter man, I'd have maybe done some due diligence before I'd run around and sprec in my bushy bevel. But Evan was so kind. And he sat me down and took me to school and he taught me with YouTube specifically There's five factors to pay attention to the first one is you need to post every single day for 90 days before you begin getting Any views so you're gonna post there and that's every business day every business day for 90 days And it's gonna be nothing goose egg one view goose egg two views goose egg one view goose egg five views Whatever on your 91st day Google's gonna say, Google's owns YouTube, by the way, for the listeners that don't know, Google's gonna go, Okay, I believe you. Because what they don't want to do is, they don't want to start recommending Giuseppe and then find out that like, you lose steam, which is what most content creators do. So on, on day 91, they begin recommending you, and you begin going into their recommendation engine, and if you keep it up, and, here's the other piece, if your content's good. Isn't it weird that I have to say that? Like, the a priority assumption here, is that you actually know what the hell you're talking about. People forget that they're checking off all the boxes, but yeah, so if you're just creating garbage or you're not providing a value or worse of all, if you're sitting on the fence, don't try to be everything to everybody. Don't try to please everybody. Just go out there and be yourself and you're going to attract people and you're going to repel people. And both of those are good. Day 91, you start getting recommended. By day 180, you should actually see a trajectory that really feeds you and you want to, you wanna do the things that you would assume YouTube wants you to do, respond to comments, engage listeners, et cetera. So number one, post every single business day. Factor number one in YouTube specifically. Number two, you need a 70% retention at the 62nd mark. You have to have a 70% retention at the 62nd mark. That means that 70% of the people that click on that ad or click on that video, excuse me, it's not an ad. This isn't paid. This is organic. I'm just too used to saying ads. 70% of the people that click on the ad or click on the video. Continue to watch past 60 seconds. Now, what does that mean? That means that you cannot clickbait, right? Because if you get too cute and creative in, in, in your title and you make it so clicky that you attract people that shouldn't necessarily be watching. You're going to have huge click through rate, low observation rate, people drop off, you don't get you want retention, you'd actually have, you want less viewers with longer retention. You want your videos to be 10 minutes or longer, YouTube prioritizes long form videos, yes there's YouTube shorts, yes they're great, those don't count. Those are your repurposed content. The most important factor in a YouTube video is the title and description. Excuse me, the title and the thumbnail. Before you even, Mr. Beast talks about this all the time, before he even shoots a video, he's ideating on the thumbnail. He shoots the videos around the thumbnails that he thinks are going to get the most observation. And then number five is interesting. Your call to action is not, go to my website, subscribe to my thing, buy the thing, call the thing, whatever. It's watch this next video. YouTube wants retention. So send them to another one of your videos or another video on YouTube. It doesn't matter. It might matter for you. It doesn't matter to YouTube. They want them to stay inside of YouTube. If you can do those five things, that's the category Kingmaker inside of YouTube. And. The, the paradigm and thesis carries over to some other channels in different ways, you know, like Instagram obviously don't want long form content but they want retention clearly. So the, the, the, the, the idea that you'd be providing an immense amount of value and then chopping that value up and putting it into other networks. But this is why I want them to come back to YouTube. Even if I branch out into other networks. Coming back to YouTube, YouTube is where you can really grow a community. You can actually talk to people one to one. You can have memberships, you can have private conversations. You can have tiered content, private content, gated content, paid content, paid subscribers open subscriptions, and your subscribers actually receive alerts when you go live. Like when you get a Facebook follower, it means nothing, nothing. Cause you post, even if they're in your group, get some of your Facebook group. Go ahead. God bless. Wish you luck. Guess what happens? You post anything, something like 0.3% of your Facebook group. Group ever sees the post or gets the notification from Facebook. So if you get them in meta meta owns them, you get them in Twitter Twitter owns them. Twitter does a little bit better job. If you get them in LinkedIn, LinkedIn owns them, but you get them in YouTube and you can really engage people. It's as close as you can get before you have to just create your own membership site, which is worth doing too. So the question is, from a solopreneur standpoint, because a lot of the listeners are solopreneurs. We did a poll, you know, who's listening, people looking to buy franchise, existing franchisees. Some of them only have one or two employees or staff. So the question is. What is, what's the best route? You know, people have never edited video ever uploaded to YouTube. Is, is it a VA, which we'll get into detail? Is it an agency? Is it a combination? Because that's where it is. Yeah. Agencies are all full of it. I'm telling you as an agency guy, dude, I've built five, seven and eight figure agencies. I know more about professional service agencies than anybody in the world. I hope that doesn't sound arrogant. I know it does. When you're just starting out, don't hire an agency. Agencies are for people that. that need rocket fuel. It's I want to pour gas on this fire. It's not, I want to crack the code unless that's the specific agency's value proposition. And even then I'm skeptical. I think you should crack the code yourself. I don't even think you should hire an VA yet. I think you should hire somebody on Fiverr. Here's the thing. Everybody stops because they think that there needs, there's a whole bunch of infrastructure needs. If you have an iPhone, that's a year too old. Or newer, you have a better camera than James Cameron shot the first avatar on you. Don't go out and buy a bunch of equipment. Don't go get a bunch of lights. Don't get a bunch of mics, sit in your car or in your office or in your living room, pull up the phone and answer all the questions that you get every single day about your business. Cause we all get them. If you can't create content, first of all, I don't believe that you can't create content, but if you tell me truly, honestly, you can't create content, then you know what you're doing. You don't know what you're doing. I don't care what business you're in window washing. Let's talk window washing, right? Simple business, isn't it? You need a bucket of squeegee and a mop, and then you can be a window washer. But what about double pane windows? What about tint on the windows? What about the difference between residential office? What about a broken window? What about windows in north south exposure? What about, you know what I mean? Like how off, what about each one's a topic, right? Each one. Yes. What is the ADT sensors? I could think I'm not even in Windows, dude. And I can think of 100,000 topics right in under a day. And if I can't, I can go to chatGPT and start thinking about Windows. The key is content. The point of content is value. Give first, give last, give more and stop trying to hold back the secret sauce. Stop that. Stop thinking that somebody is going to do it themselves or they're going to steal your idea. They're not. I promise you they have too much shit going on. And if they do, they were never your customer in the first place. Give away. Everything. Here's everything that you'll ever need to know about buying a franchise, financing this thing, cleaning your teeth, fixing your car, whatever it is that you're selling, whatever you're schlepping, go give people all the information, the way that I just did, this repurposing thing, fun fact, I'm building an agency that does repurposing content. I just told everybody exactly what this agency does. Guess what? There's still no one's going to do it. They're going to come hire me, dude. Right? Like, you're like, yeah, I understand what you said. Super sharp. I'm never going to do it myself. Here's my money. Makes sense. Yeah, but I do not, I hold nothing back. So you know, you hold nothing back. You give away the form. You get some idiot on Fiverr. I shouldn't say an idiot, but they probably are. You get some idiot on Fiverr to chop the videos up for you. And guess what? When you start, it's going to be bad. It's going to suck. Go look, I've got a buddy out of Keck. He's famous in YouTube. Now. He's the YouTube guy, YouTube ads, beat Facebook ads every time. That's his call line. If you go and look at his first videos, they're horrible. Alex Ramos, these first videos, horrible, first videos, horrible. They're so bad. Gary V's first videos, dude, it looks like he's in witness protection. It looks so dark. You can't even see him. It just looks like a silhouette. And he's nervous and his hands are just sitting there by his side, like a weirdo. Just do that. Just go start poorly and start putting it up. And then you iterate and it gets a little better and a little better, a little better, a little better. And it should cost you very little to nothing. And then once you kind of decide like, Oh, the other piece of this too, is you figure out where your comfort zone is. You're doing podcasts. You're good at podcasts. You you've got like, there's a comfort zone. So that's okay to be like, Oh, my format. Cause podcasts can go into YouTube, right? YouTube is a medium. It's not a mode. Right. So you're whatever you want to, you're like, Oh, it's going to be easier for me to interview people. It's going to be easier for me with my business partner. It's going to be easier for me to just talk at the camera, you know, is whatever you are comfortable with, figure out what that is. And once you've started to create content. You need an hour a week. Everybody's got that. You need an hour a week, go out, provide a ton of value, drop it on some freelancer on Fiverr. Once you really crack the code, then you can hire an VA. Perfect. Simply put. we'll do a follow up when the the new business is out, we'll update the blog and we'll, we'll put a post out there because there is a lot of interest because to your point, people don't know where to start, you just gave them a starting point, just the idea of window cleaning alone. So I think they just get in their heads and I'm guilty of it as well. What can I talk about? Well, I just listed 50 FAQs that I get on a weekly basis. That's 50 days of content. That is awesome. I want to dive into the the new business you know, VAs, EAs get into that, but I want to pause here. We're going to conclude our, our part two of the series and looking forward to to diving into Pareto talent and thanks for joining us today. If you want to learn how to make the transition from corporate to owning your franchise, join Giuseppe on the next episode. You can also follow on all social media platforms and achieve financial and time freedom today.